Falling cookie value and rising media scope: DMEXCO on the temperature of digital

A barometer for current digital challenges and innovations, it’s no surprise DMEXCO was awash with talk of data privacy this year. Right from the conference’s opening presentation — hosted by the IAB’s non-profit branch DigiTrust — focus centred on how both publishers and advertisers can keep online revenues flowing, as regulation and anti-tracking tools diminish the power of the cookie. But data security was far from the only topic sweeping the ever-frenetic hallways. Buzz also swirled around the emerging opportunities fast-expanding digital media horizons and monetisation avenues — with supply-side players especially enthused about connected TV, alongside virtual and augmented reality.

To discover where the industry needle is right now, and what’s next, WNIP checked in with several leading players as events in Cologne came to a close:

Ben Barokas CEO and co-founder at publisher platform Sourcepoint

“Privacy issues have dominated conversations of late, labelled as one of the greatest threats to publishers. But at this year’s DMEXCO event, there was a definite positivity in the air. 

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