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Sourcepoint Expands European Footprint and CTV Offerings Through Strategic Acquisition of Sibbo CMP

Date posted – 25/04/2024

Sourcepoint has announced the expansion of its European operation by acquiring the consent management platform business of Sibbo MADRID, 23 April 2024 — (BUSINESS WIRE) — Sourcepoint, the practical privacy software platform for the world’s most influential brands, has…

Sourcepoint Partners with Freestar to Provide Access to Portfolio of Leading Privacy Solutions

Date posted – 25/03/2024

Sourcepoint partners with Freestar to offer top privacy solutions, helping clients navigate global regulations for better consent management.

Sourcepoint CMP Tackles Future of US Privacy with New Sensitive Data Opt-in Functionality

Date posted – 17/01/2024

Sourcepoint’s feature supports a new model for consent in the U.S. that has so far been limited to the EU, allowing more customers to be privacy-forward in their approach to navigating such a complex landscape.

Sourcepoint announces solution to pinpoint source of third-party scripts that pose privacy risks

Date posted – 25/01/2023

Vendor Trace is the first tool on the market that allows users to visualize the chain of vendor referrals and then apply privacy compliance filters.

Horizon Media partners with Sourcepoint to help drive privacy-first advertising

Date posted – 18/07/2022

Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, has partnered with Horizon Media to provide their clients with access to Sourcepoint’s privacy measurement technology, Privacy Lens. Sourcepoint’s proprietary platform allows advertisers to ensure media quality…

Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments

Date posted – 16/06/2022

Sourcepoint has integrated its privacy safety data with MediaMath, in order to provide MediaMath customers with pre-bid access to inventory segments that meet their privacy compliance standards. The integration helps responsible advertisers easily reach consumers in environments they have…

Sourcepoint certified for excellence in privacy compliance and controls

Date posted – 08/07/2021

Data privacy software company for the digital marketing ecosystem certified to both ISO/IEC 27001 and ISO/IEC 27701 London and New York, 19 March 2021: Sourcepoint, the data privacy software company  of record for the digital marketing ecosystem, today announces…

Sourcepoint makes series of senior appointments as it continues rapid growth

Date posted – 17/05/2021

The data privacy software company of record appoints three senior leaders in the UK and US as it continues on its aggressive growth trajectory  LONDON and NEW YORK, 17 May 2021: Sourcepoint, the data privacy software company for the…

Update to Sourcepoint CMP enables publishers to navigate IDFA changes

Date posted – 20/04/2021

The platform will help publishers optimize user opt-in on iOS 14.5 NEW YORK – April 19, 2021 Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, today announces it has enhanced its Dialogue suite of…

Brand Advance Partners with Sourcepoint to Promote Data Privacy Compliance Within Its Network of Diversity Media Partners

Date posted – 15/04/2021

LONDON, 15 APRIL 2021 – Brand Advance, the award winning diversity media network, today announced its partnership with Sourcepoint, the data privacy software company for the digital marketing ecosystem. The partnership will see Brand Advance provide its portfolio of…

Sourcepoint Partners with Triple13 to Support Publisher Monetisation of AMP

Date posted – 24/03/2021

LONDON, 23 MARCH 2021 – Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, today announced its partnership with Triple13, a leading AMP monetisation specialist. The partnership provides Triple13 publishers, who are exploring effective ways to…

Sourcepoint Launches ‘Privacy Lens,’ to Drive Privacy-First Advertising Transactions

Date posted – 01/03/2021

The platform allows advertisers to identify media inventory suppliers that meet their quality standards for consumer privacy  NEW YORK and LONDON – 1 MARCH 2021: Sourcepoint, the data privacy software company of record for the digital marketing ecosystem, today announces the…

FORBES: “Biden’s Peloton and Your Digital Privacy”

Date posted – 15/02/2021

Is it risky for the president of the United States to use smart products like a Peloton or a Fitbit? And if so, what does that say about the personal privacy of all the rest of us? And, will…

ICO and adtech: it’s time publishers tackled new industry acronyms

Date posted – 12/02/2021

After the chaos of Covid and the Brexit withdrawal agreement having finally been struck, it’s been tempting to want to ignore one of our industry’s biggest issues – or at least kick the can down the road. Publishers beware:…

Samba TV Announces Smart TV Privacy Manager

Date posted – 10/02/2021

Samba TV’s solution, powered by Sourcepoint, is the first turnkey privacy manager solution for smart TVs Samba TV, the global leader in television data and omniscreen measurement, today announced the rollout of The Smart TV Privacy Manager, featuring progressive…

Sourcepoint Raises $17 Million to Boost Privacy and Compliance Solutions for Publishers and Marketers

Date posted – 15/12/2020

New investment, led by Arrowroot Capital, will be used for global expansion and research and development   Investment follows the company’s acquisition of RedBud and the appointment of John Sedlak to Chief Revenue Officer – London & New York, December…

Sourcepoint Appoints John Sedlak as Chief Revenue Officer

Date posted – 02/12/2020

Former CRO of mParticle & BlueKai/Oracle Executive, joins privacy compliance platform NEW YORK, December 2nd, 2020: Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, today announces the appointment of John Sedlak to Chief Revenue Officer (CRO). Sedlak joins Sourcepoint…

AdWeek: Sourcepoint Buys RedBud as Ad Tech M&A Activity Heats Up

Date posted – 08/10/2020

The impact of the novel coronavirus pandemic as well as uncertainty surrounding Apple’s iOS 14 rollout had put a question mark around mergers and acquisition in ad tech, a space that saw 351 such deals last year. But emerging and…

Sourcepoint Acquires RedBud to Provide Deeper Insights for Media Ecosystem

Date posted –

Consent management platform acquires RedBud team and technology which highlights hidden privacy vulnerabilities and performance issues NEW YORK and LONDON – October 8th, 2020: Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, today announces the…

Sourcepoint teams with Oracle to optimize consumer privacy management

Date posted – 24/08/2020

25 AUGUST 2020, NEW YORK: Sourcepoint, a leading privacy compliance platform for the digital marketing ecosystem and a member of Oracle PartnerNetwork (OPN), today announced its collaboration with Oracle Cloud Customer Experience (CX), Oracle’s suite of customer experience products….

Industry reaction to CCPA

Date posted – 11/12/2019

The CCPA includes new individual rights to data access, erasure, opt-out and whilst there are broad similarities with Europe’s GDPR, there are also significant differences. This has raised questions around how businesses will handle compliance across individual states, and…

PerformanceIN 2020 Predictions: Industry Comments

Date posted – 04/12/2019

What a year 2019 has been. With predictions coming in thick and fast as digital marketing prepares for 2020, PerformanceIN asks experts to share some thoughts on the top opportunities and challenges to emerge in the next 12 months….

Sourcepoint Announces Launch of OTT Compliance Solution

Date posted – 02/12/2019

Sourcepoint can capture consumer privacy preferences within connected TV environments, as part of its ‘Consent Everywhere’ commitment

Sourcepoint Adds CCPA Compliance to its Consent Management Platform

Date posted – 11/11/2019

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They’ve also released research findings that 40% of publishers have not yet prepared for CCPA.

Sourcepoint Arms Digital Advertising Industry with Compliance Solution Ahead of CCPA

Date posted – 07/11/2019

Sourcepoint, the compliance platform for the digital advertising ecosystem, today releases its California Consumer Privacy Act (CCPA) solution to help companies adapt to the changing regulatory environment.

The Benefits of Implementing the Transparency & Consent Framework v2.0

Date posted – 10/10/2019

Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF).

Unintended Consequences of the Shift from Third-Party to First-Party Cookies

Date posted – 26/09/2019

The third-party cookie is crumbling. That’s a narrative that’s been around since the rise of mobile device usage and marketing, but it’s only now that the trend has a sense of real urgency attached to it.

Sourcepoint Announces the Launch of Authenticated Consent

Date posted –

Authenticated consent is the newest feature in Sourcepoint’s industry-leading CMP to collect identity-based consent signals.

Beyond the cookie: Publishers flirt with generating identity-based user consent

Date posted –

Sourcepoint has designed a consent-authentication tool that doesn’t use third-party cookies and which clients can integrate into their existing consent management platforms provided by the vendor.

Falling cookie value and rising media scope: DMEXCO on the temperature of digital

Date posted – 18/09/2019

A barometer for current digital challenges and innovations, it’s no surprise DMEXCO was awash with talk of data privacy this year. Right from the conference’s opening presentation — hosted by the IAB’s non-profit branch DigiTrust — focus centred on…

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