Sourcepoint Adds CCPA Compliance to its Consent Management Platform

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They’ve also released research findings that 40% of publishers have not yet prepared for CCPA.

The California Consumer Privacy Act (CCPA) goes into effect on January 1, and, last week, compliance platform Sourcepoint released a new compliance solution.

The solution is in the form of additional capabilities in the company’s existing Consent Management Platform, originally released to support compliance with the European Union’s General Data Protection Regulation (GDPR). The CCPA component meets the requirements of the Interactive Advertising Bureau’s recently proposed CCPA Compliance Framework.

Key CCPA-related functions in the CMP provide data mapping and the handling of rights requests, such as when visitors ask for all the info acquired about them. Customer communication is available via web, email or phone.

Sourcepoint founder and COO Brian Kane told ClickZ that a user who comes to a web site utilizing his company’s CMP with the new CCPA capabilities might see a link in the footer providing the option to opt-out of having her info shared or sold. He pointed out that, while GDPR is an opt-in framework requiring consent from users for the use of data, CCPA is opt-out.

Continue reading on ClickZ.