Press

Sourcepoint Adds CCPA Compliance to its Consent Management Platform

Barry Levine, ClickZ
November 11, 2019

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They’ve also released research findings that 40% of publishers have not yet prepared for CCPA.

The California Consumer Privacy Act (CCPA) goes into effect on January 1, and, last week, compliance platform Sourcepoint released a new compliance solution.

The solution is in the form of additional capabilities in the company’s existing Consent Management Platform, originally released to support compliance with the European Union’s General Data Protection Regulation (GDPR). The CCPA component meets the requirements of the Interactive Advertising Bureau’s recently proposed CCPA Compliance Framework.

Key CCPA-related functions in the CMP provide data mapping and the handling of rights requests, such as when visitors ask for all the info acquired about them. Customer communication is available via web, email or phone.

Sourcepoint founder and COO Brian Kane told ClickZ that a user who comes to a web site utilizing his company’s CMP with the new CCPA capabilities might see a link in the footer providing the option to opt-out of having her info shared or sold. He pointed out that, while GDPR is an opt-in framework requiring consent from users for the use of data, CCPA is opt-out.

Continue reading on ClickZ.

Latest Blog Posts

FTC asserts that COPPA does NOT preempt state law claims

May 31, 2023

The Premom settlement is the third recent enforcement action...

Safeguarding quality publishing

May 25, 2023

The digital age has brought numerous benefits, but it...

Health data privacy “a high priority” for FTC

May 22, 2023

The Premom settlement is the third recent enforcement action...

Latest White Papers

Benchmark Report: US Privacy Compliance

August 19, 2022

The current state of publisher compliance with CCPA, and...

Ebook: A Publisher’s Guide to Vendor List Curation

December 16, 2021

How to review your vendor list to mitigate compliance...

Keep in touch

Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.

© Sourcepoint 2023. All Rights Reserved

Let's explore what we can do together.

We'll be in touch within 48 hours

[contact-form-7 id="593" title="Schedule a Demo"]