THE PRIVACY, PLEASE BLOG

Global Privacy Control and the Sourcepoint CMP

Date posted – 19/09/2022

The requirement to honor global privacy control is already being enforced in California — and enforcement is escalating. Here’s how you can use the Sourcepoint CMP to start honoring the GPC signal today, and as regulations evolve.

California governor signs children’s privacy bill

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Application of this California law is much broader than the current federal Children’s Online Privacy Protection Act (COPPA), which applies to services “directed to children” under the age of 13. Therefore, many websites and services that have never had…

Belgian Market Court Refers Questions in IAB Europe Case to CJEU

Date posted – 12/09/2022

In response to IAB Europe’s appeal of a February ruling finding IAB Europe’s TCF Framework in violation of the GDPR, the Belgian Market Court issued a judgment rejecting in part and accepting in part certain procedural grounds for appeal and referring…

Update on the Belgian ruling on IAB Europe’s TCF

Date posted – 08/09/2022

The Belgian Market Court has issued a new judgment re the IAB Europe’s appeal of the Belgian DPA’s decision on the legality of the TCF. 

FAQ: Belgian DPA’s decision regarding the IAB’s TCF

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QUICK CONTEXT The IAB Europe’s Transparency & Consent framework (TCF) is the most widely-used advertising industry framework for GDPR compliance. Launched in 2018, it is used by Consent Management Platforms (CMPs) who have been validated by the IAB Europe, across the…

FTC sues data broker Kochava for selling precise location information

Date posted – 05/09/2022

FTC sues data broker Kochava for selling precise location information. California passes children’s privacy bill. Plus, revised Swiss data protection law to take effect and New Zealand considers closing notification gap for indirect data collection.

Uncover all cookies with the new Diagnose dashboard

Date posted – 30/08/2022

Diagnose Compliance Monitoring has always helped you spot vendor behavior that puts you at risk. Now, our newest dashboard goes even further to give you full visibility into your tech stack at all times.  Introducing: the new All Cookies Found dashboard.  With…

Sephora Settles in GPC Enforcement Sweep

Date posted – 29/08/2022

California Attorney General Bonta announced reaching a $1.2 million settlement with Sephora based on allegations the retailer violated the California Consumer Privacy Act (CCPA). According to the announcement, Sephora failed to disclose its sale of personal information collected from…

What is Global Privacy Control? Frequently Asked Questions

Date posted – 24/08/2022

How does Global Privacy Control work? How is it different from Do Not Track? It is applicable in California? Check out our FAQ about GPC.

Soltani to Pelosi: “ADPPA Represents a False Choice”

Date posted – 22/08/2022

In a letter to Speaker Pelosi and Minority Leader McCarthy, Ashkan Soltani, Executive Director of the California Privacy Protection Agency (CPPA), expressed his opposition to the proposed American Data Privacy and Protection Act (ADPPA). The letter stated that the…

FTC kicks off commercial surveillance rulemaking process

Date posted – 15/08/2022

The California Privacy Protection Agency (CPPA) unanimously voted to oppose HR 8152, the federal bill implementing the American Data Privacy and Protection Act (ADPPA), citing the bill’s broad preemption language as the reason for its opposition.

CJEU Ruling Broadens Scope of Sensitive Data Under GDPR

Date posted – 08/08/2022

The California Privacy Protection Agency (CPPA) unanimously voted to oppose HR 8152, the federal bill implementing the American Data Privacy and Protection Act (ADPPA), citing the bill’s broad preemption language as the reason for its opposition.

California Agency Opposes Federal ADPPA

Date posted – 02/08/2022

The California Privacy Protection Agency (CPPA) unanimously voted to oppose HR 8152, the federal bill implementing the American Data Privacy and Protection Act (ADPPA), citing the bill’s broad preemption language as the reason for its opposition.

US Federal Privacy Bill Advances to House Floor

Date posted – 25/07/2022

The House Committee on Energy and Commerce voted to report an amended version of HR 8152 (implementing the American Data Privacy and Protection Act) favorably to the House. The amended version of the bill, among other changes, expands the definition of “sensitive…

How to collect consent for GA4

Date posted – 19/07/2022

In recent years, increasing regulatory activity around cookie consent has led to a move away from third-party tracking. Google Analytics 4 and new features like Google Consent Mode signal an industry shift towards privacy-minded design in analytics and advertising. …

TikTok Pauses Legitimate Interest for Targeted Ads After Warning from DPAs

Date posted – 18/07/2022

According to the Garante’s warning, TikTok’s administration of personalized commercial advertising, at least to the extent based on information stored on the user’s device, cannot legally be based on legitimate interest under the ePrivacy Directive, and to the…

Horizon Media partners with Sourcepoint to help drive privacy-first advertising

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Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, has partnered with Horizon Media to provide their clients with access to Sourcepoint’s privacy measurement technology, Privacy Lens. Sourcepoint’s proprietary platform allows advertisers to ensure media quality…

Meta settles with DOJ in housing ads discrimination case

Date posted – 27/06/2022

The U.S. Department of Justice announced a $115,054 settlement with Facebook’s parent company, Meta, over allegations that Facebook’s advertising tool enabled advertisers to use user characteristics such as race, color, religion, sex, disability, familial status and national origin, to…

UK government responds to data reform consultation

Date posted – 19/06/2022

The consultation, which ran for 10 weeks ending in November 2021, involved collection of feedback from stakeholders in response to a consultation paper outlining a range of data reform proposals. Several of the consultation’s proposals involved removing consent requirements…

Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory Segments

Date posted – 16/06/2022

Sourcepoint has integrated its privacy safety data with MediaMath, in order to provide MediaMath customers with pre-bid access to inventory segments that meet their privacy compliance standards. The integration helps responsible advertisers easily reach consumers in environments they have…

Ad industry says draft federal privacy legislation falls short

Date posted – 13/06/2022

Privacy for America, a coalition that includes several ad industry trade bodies, expressed support for a bipartisan federal data privacy bill but said the recent draft bill “falls short in terms of protecting responsible data use”.

US Privacy Deadlines You Need to Know

Date posted – 10/06/2022

An always up-to-date reference sheet for US state privacy law deadlines (California, Virginia, Colorado, Utah, & Connecticut)

Draft U.S. federal privacy legislation released

Date posted – 07/06/2022

According to a press release from the House Committee on Energy & Commerce, the draft is “the first comprehensive privacy proposal to gain bipartisan, bicameral support”. 

What are the privacy laws in Canada?

Date posted – 06/06/2022

Everything you need to know about PIPEDA and Quebec’s privacy law, Bill 64, which will mostly go into effect in 2023. Quebec’s law is one to watch as it may set a precedent for federal laws.

California agency issues draft privacy regulations

Date posted – 31/05/2022

The draft regulations include multiple changes that would impact the digital advertising industry, including a requirement to to treat universal opt-out preferences signals as valid opt-out requests.

FTC to enforce COPPA in EdTech

Date posted – 23/05/2022

The FTC committed to fully enforce COPPA’s limitations on edtech operators’ ability to collect, use and retain children’s personal data, including in school and learning settings.

The new playground: why we need to re-architect the internet to prioritize child privacy

Date posted – 19/05/2022

Even as data privacy becomes an increasingly priority in the US, legislation remains fragmented, making it difficult for companies to stay in compliance with sensitive rules such as those concerning children’s privacy.

The always-up-to-date US state privacy law comparison chart

Date posted – 18/05/2022

Bookmark this post for an always-up-to-date overview of US state privacy laws, and how they compare. 

FTC to vote on COPPA enforcement in edtech

Date posted – 16/05/2022

This week: FTC to vote on COPPA enforcement, and has a Democratic majority, plus Greece DPA warns about consent non-compliance.

Connecticut enacts privacy law: what you need to know

Date posted – 13/05/2022

Connecticut is the latest state to join California, Virginia, Colorado, and Utah in enacting comprehensive privacy laws which will take effect in 2023. What’s going on with Connecticut’s new privacy law?  Connecticut’s Act Concerning Personal Data Privacy and Online Monitoring was passed by the state Senate…

Preparing for the “privacy tsunami”

Date posted – 11/05/2022

As recent rulings against IAB Europe’s TCF, Google and Facebook both illustrate, the privacy landscape is in a state of near-constant change. For privacy professionals that don’t have specific expertise in digital advertising, this can represent a complex and…

In the privacy-first era, what responsibility do advertisers have?

Date posted – 09/05/2022

Increasingly, instead of blindly rolling the dice on the open web, shrewd advertisers are moving data privacy and data ethics to the center of their brand’s strategy. If personalized advertising is to continue, it’s clear that current market dynamics…

Connecticut privacy bill becomes law

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This week’s news: Connecticut passes their privacy law, California prepares for CPRA regulations, and the UK moves closer to reform.

EU Council / Parliament reach agreement on Digital Services Act

Date posted – 02/05/2022

Connecticut SB 6, which closely resembles the Colorado Privacy Act, was unanimously passed by the Senate after an amendment making changes to the applicability threshold and the age of children’s data (from 18 to 16) and removing authentication requirements…

Connecticut privacy bill passes Senate

Date posted – 25/04/2022

Connecticut SB 6, which closely resembles the Colorado Privacy Act, was unanimously passed by the Senate after an amendment making changes to the applicability threshold and the age of children’s data (from 18 to 16) and removing authentication requirements…

The new Utah data privacy law: what you need to know

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Did you have Utah on your US state privacy patchwork bingo card? Probably not! But the Beehive State is indeed the latest state to enact a data privacy law, following Colorado and Virginia, to pass a privacy law. Read…

Virginia amendment impacts third-party treatment of deletion requests

Date posted – 18/04/2022

The purpose of this amendment was to prevent companies that receive data indirectly from other businesses from deleting consumer data in response to a request and then re-collecting data about the same consumer from an indirect business source, without…

German DPA says Google must fix consent banners

Date posted – 11/04/2022

The Hamburg Commissioner’s position is consistent with previous sentiments from other EU DPAs, including the CNIL in France, which issued sanctions against Google and Facebook early this year based on a finding that the companies’ respective cookie banners did…

Why publishers need to stop using dark patterns

Date posted – 10/04/2022

Dark patterns – or website designs that manipulate users into performing specific actions – are widespread these days. In fact, one recent study from Princeton examined 11,000 shopping websites and found 1,818 instances and 15 different types of dark patterns. As…

IAB Europe submits action plan to Belgium DPA

Date posted – 04/04/2022

If the APD approves the action plan, IAB Europe will have 6 months from the date of such approval to implement the plan. However, IAB Europe has also appealed the decision, including a request to suspend the Order pending…

Tentative transatlantic data flow agreement reached

Date posted – 28/03/2022

Biden announced that their countries had “reached a major breakthrough in transatlantic data flows” with a “new agreement [that] will enhance the Privacy Shield Framework; promote growth and innovation in Europe and the United States; and help companies, both…

Utah privacy bill awaits signature; Google to sunset analytics solution storing IP address

Date posted – 21/03/2022

Like the Colorado and Virginia laws, the UCPA does provide a right to opt out of sales and targeted advertising, but it does not provide a right to opt out of profiling. The law adopts Virginia’s narrow definition of…

For publishers: 5 tips for optimizing your vendor assessment process

Date posted – 15/03/2022

Know you need to dig deeper into the data processors on your page, but don’t know where to start? We’ve got you covered.

Vendor list cautionary tales: what you can do to protect your site

Date posted – 11/03/2022

When was the last time you took a look at the different vendors accessing data from your website? If it’s been a while, it’s time to take a look under the hood with a cookie and tracker scanner. There…

Trans-atlantic data transfer agreements a “high priority”

Date posted – 28/02/2022

The United States and European Union will need to either agree on sufficient safeguards to protect EU data subjects or reconcile the differences between the EU Charter and U.S. Surveillance laws. Meanwhile, the new UK Information Commissioner criticizes EU’s…

California Privacy Agency rulemaking delay; IAB Europe clarifies Belgian DPA decision for pubs

Date posted – 23/02/2022

CPPA announces delayed rulemaking. Facebook settles cookie tracking lawsuit. IAB Europe to publishers: the TCF is not illegal.

IAB Europe to appeal Belgian DPA decision; ICCL calls on deletion of TCF data

Date posted – 15/02/2022

Irish Council of Civil Liberties send letters to major advertisers calling on the deletion on digital advertising data collected via the TCF. The IAB Europe announces plans to appeal the Belgian DPA decision. And an Australian court reject’s Facebooks…

23 US states now have active privacy legislation; Belgium fines IAB Europe for GDPR violations

Date posted – 07/02/2022

Indiana, Washington, and Massachusetts privacy bills make progress; Wisconsin bill introduced. Meanwhile, the Belgian DPA fines IAB Europe for GDPR violations.

It’s not about the TCF, it’s about the future of advertising

Date posted – 03/02/2022

This recent ruling by the APD is an urgent reminder that we as an industry still have work to do to protect the ecosystem of digital utility that has been built over the past 30 years. 

US states sue Google over dark patterns and German ad industry criticizes third-party cookie deprecation

Date posted – 31/01/2022

State attorneys general sue Google re dark patterns, ANA urges FTC to reject surveillance ad ban, Indiana privacy bill advances to senate floor, German ad industry criticizes deprecation of third-party cookies, EDPB issues guidance re right of access, and…

Even more US state privacy bills, plus European Parliament approves Digital Services Act

Date posted – 24/01/2022

Privacy bills from more US state states, including Mississippi, Nebraska, and Pennsylvania. Plus, Europe’s Digital Services Act was approved.

Connecting the dots on: global privacy controls

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You might have heard of an initiative to create a technical specification for universal opt-out signals, called Global Privacy Control. But the term ‘global privacy controls” (lowercase) is also sometimes used to refer to universal opt-out mechanisms, or any…

More US state privacy bills and new CNIL guidance on subcontractors

Date posted – 17/01/2022

US state privacy bills pour in from Alaska, Florida, Indiana, Vermont, Virginia (amending the VCDPA), and Washington.

Luxembourg court suspends Amazon decision; CNIL fines Google & Facebook

Date posted – 10/01/2022

Luxembourg court suspends decision against Amazon. CNIL issues fines against Google & Facebook. UK confirms new information commissioner. Biden re-nominates Bedoya for FTC commissioner. New York Privacy Act is reintroduced. Jordan introduces draft data protection law.

OpenX to pay $2M for FTC privacy settlement; Google settles over children’s privacy

Date posted – 20/12/2021

OpenX to pay $2M for FTC privacy settlement. Google settles with New Mexico AG re children’s privacy. FTC provides notice of privacy rulemaking process consideration. California CPPA releases public comments. CNIL issues new developer guide re cookies. CNIL issues…

Week of December 6, 2021

Date posted – 13/12/2021

Ohio hears testimony in fourth hearing of the Ohio Personal Privacy Act. US dark patterns legislation would prohibit online services with more than 100M users from designing UI that obscures user choice. US Senate holds hearing on tech privacy/…

WTF is a CMP and how to select the right one?

Date posted – 10/12/2021

With a constant stream of new privacy regulations, including GDPR, CCPA, LGPD and POPI, it can be difficult for publishers to stay on top of the latest laws coming into force around the world. In response to the ever-expanding…

Advocacy group pushes the FTC for elevated privacy reform

Date posted – 07/12/2021

Bedoya FTC nomination on delay. Advocacy group pushes FTC for elevated privacy reform. Germany telecom privacy law in effect. CJEU advocate general suggests GDPR allows for national representative GPDR action. Spain DPA says public key can be personal data….

Connecting the dots on: cookie consent

Date posted – 01/12/2021

Activity around cookie consent has been steadily ramping throughout Europe, with DPAs and privacy activists scrutinizing the effectiveness of consent in protecting user privacy. From dark patterns in cookie banners to depositing non-essential third-party tracking cookies on users’ computers…

Belgian DPA finalizes draft IAB decision

Date posted – 30/11/2021

Belgian DPA finalizes draft IAB decision for DPA feedback. ICO and CNIL publish expectations for new online advertising initiatives and identifier-based solutions. India data protection bill moves forward and UAE adopt data protection law.

Federal online privacy act reintroduced

Date posted – 22/11/2021

Bedoya testifies in FTC nomination hearing, plus federal online privacy act reintroduced. More details from the ICO regarding approach to children’s code enforcement. Brazil issues LGPD report and there is industry concern about AI in advertising.

UK Supreme Court denies privacy class action against Google

Date posted – 15/11/2021

UK denies privacy class action against Google. European commission questions Belgian DPA’s independence. Israel pushes forward privacy amendments. Several companies announce ad targeting changes.

China’s privacy law goes into effect

Date posted – 07/11/2021

China’s privacy law goes into effect. In the US, two federal privacy bills are announced. Virginia privacy report emphasizes a global opt-out as a best practice and the Belgian DPA issues a draft ruling re the TCF.

Firefox to roll out Global Privacy Control

Date posted – 02/11/2021

Will the FTC to do privacy rulemaking? Australia privacy draft legislation and India data protection bill to be circulated, and Firefox rolls out Global Privacy Control.

FTC report reveals ISP investigation findings

Date posted – 25/10/2021

FTC report on ISPs advertising with “supercookies”. Ukraine publishes draft privacy law. Brave browser announces that their own search engine will become the default and Google rolls out privacy form in Google Play.

Norwegian DPA criticizes consent through browser settings

Date posted – 19/10/2021

Amazon appeals Luxembourg fine, the Norwegian DPA questions browser-level consent, and Massachusetts holds a privacy legislation hearing.

Week of October 4, 2021

Date posted – 10/10/2021

Ashkan Soltani will lead the new California Privacy Protection Agency, FTC Commissioner talks data minimization, and the Digital Services Act could ban some targeted advertising.

Week of September 27, 2021

Date posted – 03/10/2021

A taskforce for cookie banner harmonization under GDPR is formed, and the IAB Europe steps up TCF policy enforcement.

Week of September 20, 2021

Date posted – 27/09/2021

In the US, senators have taken a series of actions in pursuit of federal privacy regulation.

What’s up with the Colorado Privacy Act?

Date posted – 23/09/2021

How will Colorado’s law impact advertising? Read on for our breakdown of the newest privacy TLA: the CPA.

Week of September 13, 2021

Date posted – 20/09/2021

FTC’s new privacy expert commissioner and $1B in funding. Finland says browser-level cookie controls aren’t sufficient and Saudi Arabia’s new law.

What’s the IAB Tech Lab’s Global Privacy Platform (GPP) framework?

Date posted – 14/09/2021

It’s not just GDPR and CCPA anymore. Data protection laws are emerging all over the world. With so many US state-level data protection laws in the works and privacy laws in South America and Asia on the rise as…

Week of September 6, 2021

Date posted – 12/09/2021

Oklahoma proposes a privacy law and Congress seeks to fund the FTC for data privacy and security enforcement. Plus, the ICO looks to implement cookie reforms.

An overview of Consent Management Platforms

Date posted – 09/09/2021

Since the emergence of data privacy laws and regulations like the General Data Protection Regulation (GDPR) in 2018, businesses have been looking for solutions to efficiently manage getting consent to collect personal data when users visit a brand’s digital…

The GDPR vs. CCPA: Two major privacy laws impacting your business

Date posted – 08/09/2021

Data privacy continues to be a major topic of interest for consumers and businesses around the world. It almost feels like there is a discussion over a new privacy regulation or law going into effect every day—we’ve outlined a…

Week of August 30, 2021

Date posted – 07/09/2021

UK’s Children’s Code, likely to influence legislation worldwide, goes into effect. Brazil moves forward with constitutional amendment that makes personal data protection a fundamental right.

Week of August 23, 2021

Date posted – 30/08/2021

UK Digital Secretary announces plans for a data law ‘shake-up’, Malta releases cookie consent guidance, and news in children’s privacy.

Week of August 16, 2021

Date posted – 23/08/2021

China passes personal data protection law, Canada releases updated guidance, and the first GDPR lawsuit in US court is dismissed.

Week of August 9, 2021

Date posted – 16/08/2021

Noyb GDPR complaints are filed, CNIL releases guidelines re children, and Google blocks ad targeting of children.

The noyb Cookie Banner GDPR Complaints: What You Need to Know

Date posted – 10/08/2021

What do you need to know about the Noyb GDPR complaints?

A Little Privacy: week of August 2

Date posted – 09/08/2021

Faceboook disables accounts of university researchers, Amazon’s unprecedented GDPR fine, IAB Europe releases guide to contextual advertising.

A Little Privacy: June/July Trends

Date posted – 05/08/2021

There’s no summer off for privacy. June and July saw plenty of major developments in the world of data privacy over the past month or so, particularly in the US. We think three major trends deserve our attention.

Looking at the Zoom story: privacy missteps in the CCPA era

Date posted – 01/08/2021

As millions of people find themselves quarantined at home to curb the spread of the coronavirus, the video conferencing software Zoom has surged in popularity. But the trajectory of Zoom in recent weeks serves as an object lesson in…

A Little Privacy: week of July 26

Date posted – 30/07/2021

New federal privacy legislation introduced in the US. Ad industry groups question Global Privacy Control mandate in California. Read “A Little Privacy.”

A Little Privacy: week of July 20

Date posted – 27/07/2021

California’s new Consumer Privacy Interactive Tool lets consumers notify companies of CCPA violations. CNIL issues another round of notices. Schrems v Facebook moves to the CJEU. TikTok fined by Dutch DPA for privacy policy violation.

A Little Privacy: week of July 16

Date posted – 23/07/2021

The California Attorney General’s Office sent out new letters of enforcements backing requirements to honor GPC signal. In Europe, new cookie guidelines have been issued by the Italian DPA and proposals are pending for new EU digital privacy rights.

A little privacy: week of July 5

Date posted – 09/07/2021

Colorado signs privacy act into law and Biden signs a competition executive order. In the UK, the ICO announced a new code governing digital design practices for children.

Apple’s IDFA privacy update: How to optimize user opt-in on iOS 14.5 and beyond

Date posted – 07/07/2021

Apple first announced in September 2020 that as part of the new AppTrackingTransparency (ATT) Framework, app developers will be required to ask users for consent before accessing their IDFA (Identifier for Advertisers) for tracking and personalization. As of December…

A little privacy: week of June 28

Date posted – 02/07/2021

FTC settles over COPPA violations. CNIL confirms compliance of orgs put on notice. Adequacy decision for UK under GDPR adopted. Read “A Little Privacy.”

OTT is the next frontier for ‘consent everywhere’

Date posted – 30/06/2021

As the targeted advertising on connected TV and over-the-top (OTT) platforms continues to grow, there are obstacles that need to be overcome for obtaining consent from audiences for use of their personal data.

A little privacy: week of June 21

Date posted – 28/06/2021

FTC cracks down on sharing sensitive data without consent and Google stalls the deprecation of the third-party cookie.

Employee Spotlight: Veronica Sirotic

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Veronica Sirotic joined us as a Recruiting Intern before moving into her current role as Operations Coordinator. Veronica coordinates our recruiting efforts while implementing the company’s DEI initiatives, including leading our DEI council and organizing diversity training. In her…

A little privacy: week of June 14

Date posted – 18/06/2021

US federal privacy legislation is reintroduced, a UK task force recommends a new framework to replace GDPR, and Amazon blocks Google FLOC testing.

Advertiser sollten die schwarzen Schafe beim Consent Management aussortieren

Date posted – 01/06/2021

Consent Management ist im Zuge der DSGVO zu einem der Top-Themen in der Digitalwerbung geworden. Für die Datenverarbeitung, die im Rahmen der Personalisierung von Werbeanzeigen anfällt, muss nahezu immer eine Zustimmung des Nutzers vorliegen – es sei denn, die…

Employee Spotlight: Aroan Kebede

Date posted – 28/05/2021

Aroan joined our Sourcepoint family as a Data Analyst after we acquired Redbud in October 2020. He joined Redbud in March 2020 as a recent graduate of University of Nottingham with a Bachelor of Engineering. Aroan has been an…

TCF v2.0: everything you need to know

Date posted – 17/05/2021

Along with improved transparency and control for publishers and consumers, TCF v2.0 also eliminates ambiguity and supports better legitimate interest data processing. Let’s walk through some of the changes. …

What publishers need to know about managing consent on AMP

Date posted – 07/05/2021

When it comes to privacy and monetization, AMP pages are one piece of the puzzle that can’t be left unaddressed. Given the high volume of traffic driven by mobile and AMP views, foregoing something like a CMP to manage…

Employee Spotlight: André Herculano

Date posted – 29/04/2021

What is your role at Sourcepoint? I am the Mobile Engineering Manager. I started out as a contractor with Sourcepoint and I actually had fairly little mobile experience prior to joining the team. To see how my experience with…

Employee Spotlight: Melanie Deneau

Date posted – 15/04/2021

Melanie Deneau is our Director of Client Services in the EU (non-DACH). She first joined Sourcepoint as an account manager in 2018. She also previously worked as an account manager for ResearchGate and a Team Lead for Medigo.  How…

Virginia’s Consumer Data Protection Act (CDPA): What you need to know

Date posted – 12/04/2021

In March 2021, Virginia became the latest US state to sign a data privacy law. Governor Ralph Northam signed the Consumer Data Protection Act, otherwise known as the CDPA, into law, with plans for it to go into effect…

Employee Spotlight: Yuliya Yasenetska

Date posted – 23/03/2021

Yuliya Yasenetska recently joined our team as a Software Engineer. Prior to joining our team, she worked as a software engineer at Hana and an adtech engineer at Billboard. She is also an artist and works primarily in acrylic…

Wondering how to improve Core Web Vitals? Don’t overlook your adtech stack

Date posted – 19/03/2021

In May 2021, Google will add Core Web Vital measurements to its SEO ranking factors. It is also experimenting with a badging system that will display a poor quality indicator on pages that take too long to load or…

Employee Spotlight Series: Maria Fernanda Abella Avila

Date posted – 16/03/2021

Maria recently joined Sourcepoint as a Technical Account Manager based out of our Berlin offices. Previously, she worked as a Partner and Customer Success Manager with Nosto and as a Publishers Business Development and Account Manager at BidderPlace.  What…

Employee Spotlight Series: Chloe Grutchfield

Date posted – 08/03/2021

Chloe Grutchfield joined us as SVP of Product when Sourcepoint acquired the software company she co-founded in April 2018, Redbud. Chloe brings over 10 years of adtech product expertise, maintaining leading roles at agencies, large data platforms and mobile monetization…

Three dimensions of privacy UX all brands need to understand

Date posted – 01/03/2021

In the past few years, numerous privacy regulations have come into force to provide consumers greater control over their data. But the patchwork of regulations and varying approaches means compliance remains complex.  The regulatory landscape is tightening; GDPR fines…

A new approach to ethical digital advertising: Privacy Lens

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Today, we are proud to announce our new product, Privacy Lens, the first privacy measurement and analytics platform for digital advertising.  Much like ad viewability or brand safety tools provide insights about campaign effectiveness and suitability, Privacy Lens allows…

Planet49 and TCF v2.1 changed cookie notices: How to update your CMP

Date posted – 02/02/2021

What is TCF v2.1? What is the Planet49 ruling? How did the Planet49 ruling inform TCF v2.1? How does TCF v2.1 affect my CMP implementation? Do I need to collect re-consent for vendors? Should I be concerned about long…

What does the California Privacy Rights Act (CPRA) mean for the future of your privacy program?

Date posted – 05/11/2020

In 2020, Californians passed the California Privacy Rights Act (CPRA), an initiative put forward by the same group behind CCPA: California for Consumer Privacy. What does CPRA mean for advertising operations and the data privacy space? In short: more…

[Webinar recording] Vendor assessments: Looking at cookies and beyond

Date posted – 04/11/2020

Sourcepoint acquired RedBud to provide deeper privacy compliance insights for our customers. With the integration of RedBud’s DIAGNOSE technology, you can get a comprehensive view of what’s happening on your properties, understand specific areas of exposure, and optimize your…

How the Sourcepoint CMP helps you comply with IAB TCF v2.0

Date posted – 03/11/2020

We’ve seen many successful transitions to TCF v2 with our CMP. Our client services team has worked closely with some of the world’s largest media companies to ensure compliance while maximizing monetization.  Here are some ways that we help…

Why we acquired RedBud: enabling a truly compliant and ethical media ecosystem

Date posted – 08/10/2020

Today, we announced that Sourcepoint has acquired RedBud, an innovative UK-based software technology company which provides privacy-compliance analytics for buyers and sellers of media and data. It’s an exciting development because not only does this acquisition make our privacy…

Oracle: The Challenges and Opportunities New Data Privacy Laws Present to Digital Marketers

Date posted – 24/09/2020

Oracle’s Dan Feuer recently spoke with Sourcepoint CEO, Ben Barokas, about the challenges marketers face as privacy regulations like GDPR and CCPA have evolved. Marketers must provide consumers with transparency and control over their data while minimizing friction as…

Your TCF v2.0 transition: a practical checklist for publishers

Date posted – 15/07/2020

The August 15 deadline to switch over is rapidly approaching. The Transparency & Consent Framework v2.0 is complex, but with the proper preparation and the right partner, you can ensure no impact on your revenue. For a good overview…

[Webinar recording] Switching to TCF v2.0: What publishers need to know

Date posted – 17/05/2020

In this video of our live webinar, Sourcepoint experts Michael Krauss, VP of Product, and Melanie Deneau, Client Services Director for the EU, present what’s new in version 2.0 of the Transparency and Consent Framework.

Deadline to switch over to TCF v2.0 extended to August 15

Date posted – 15/05/2020

The IAB Europe Transparency & Consent Framework (TCF) Steering Group has voted to extend the deadline to switch over to TCF v2.0 to August 15, 2020. What does this mean for you?

[Webinar] Switching to TCF v2.0: What publishers need to know

Date posted – 04/05/2020

Join Sourcepoint experts Michael Krauss, VP of Product, and Melanie Deneau, Client Services Director for the EU, on May 11 @ 11:00 ET for a live presentation of what’s new in version 2.0 of the Transparency and Consent Framework.

Cookies, consent, and user experience – the great disconnect

Date posted – 12/12/2019

Without third-party cookies, media owners must find another way to provide relevant ad experiences, analytics and reporting associated with ad inventory – and even to collect regulatory consent signals. It’s a pivotal change to digital publishing as we know…

ICYMI: New data privacy bills from the Senate

Date posted – 06/12/2019

It’s not quite the bipartisan reckoning many businesses have hoped for, but the two pieces of legislation appear to be “closer together on most issues than they are apart.” Both bills include individual rights such as access, correction,…

[Product update] New consent reporting features are here

Date posted –

With this release, we have made information in your consent reporting dashboard more actionable and easier to visualize.

UK regulator steps up warning to ad tech industry about GDPR violations in programmatic advertising

Date posted – 22/11/2019

This week, the UK Information Commissioner’s Office (ICO) gathered with industry players in London in a closed-door meeting to discuss their latest findings since the kick-off of their investigation into the real-time bidding industry in June.

EVENTS | See you at TV of Tomorrow on Dec. 4

Date posted – 21/11/2019

Our co-founder and CEO, Ben Barokas, will be speaking on the panel “Preparing for the CCPA” at TV of Tomorrow in NYC. The discussion will cover the overall scope of CCPA and focus in on its impact on television….

What you need to know about the IAB CCPA Compliance Framework v1

Date posted – 19/11/2019

The first version of the technical specifications for the IAB CCPA Compliance Framework has been published. Previously, the Framework Draft was in public comment until November 5th. Changes have been incorporated and now the IAB Tech Lab working group…

[Research]: What do publishers think about the impact of CCPA and other U.S. privacy laws?

Date posted – 11/11/2019

A majority of publishers surveyed by Sourcepoint believe that local (79%) and global (83%) privacy regulation will impact their business, with around half feeling it will have significant impact. Four in ten respondents cite the California Consumer Privacy Act…

Reaching global equilibrium: the value of consent and user preference

Date posted – 23/09/2019

This article originally appeared in Marketing Land. The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal…

When do consumers find digital ads engaging?

Date posted – 29/08/2019

Research compiled by eMarketer suggests that digital buyers are more likely to have positive feelings towards ads when they’re receiving free content in exchange – or when the ads are relevant.

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