Blog

Firefox 120 to Ease Ability to Set Global Privacy Control

Julie Rubash, General Counsel and Chief Privacy Officer
October 30, 2023

Want to receive these weekly privacy recaps in your inbox? Sign up for our privacy newsletter, A Little Privacy, Please.

USA

Firefox 120 to Ease Ability to Set Global Privacy Control

Mozilla released an “Intent to Ship” note disclosing that Firefox 120 will allow users to enable Global Privacy Control by either checking a checkbox in the Firefox privacy settings or by using Private Browsing mode (in which Global Privacy Control will be set by default).  

TAKEAWAY

Although Firefox currently supports the setting of Global Privacy Control, to do so requires following a set of complicated steps that are not intuitive. By simplifying the process, the number of Firefox users setting Global Privacy Control are likely to increase. Unlike the DuckDuckGo and Brave browsers though, Global Privacy Control is not set by default in Firefox, other than in Privacy Browsing mode. Chrome, Edge and Safari currently do not offer support of Global Privacy Control, other than through use of browser extensions. The setting of Global Privacy Control by users residing in certain states triggers (or will trigger, depending on the state) certain obligations of the websites that the users visit, such as opting the user out of the sale of the user’s personal information or use for targeted advertising.      

EUROPE

APD Publishes Checklist for Compliant Use of Cookies

The Belgian Data Protection Authority (APD) published a non-exhaustive checklist to help organizations ensure their cookie practices comply with current regulations.  The checklist includes step-by-step questions for organizations to ask to ensure consent for cookies is free, specific, informed, unequivocal and active, that withdrawing consent is as easy as giving it, and that appropriate data retention and documentation practices are followed. 

TAKEAWAY

Of particular note, the checklist includes not including an “accept all cookies” button without a “refuse all non-essential cookies” button at the same level, obtaining consent separately for each specific purpose and each joint controller (as disclosed on the first level), treating first-party vs. third-party advertising and profiling as distinct purposes, not using the same cookie for several purposes, and disclosing (in a lower level) the complete list of cookies used. 

Want more of the privacy highlights that matter to adtech and martech? Sign up for our privacy newsletter, A Little Privacy, Please.

A Little Privacy, Please weekly recaps are provided for general, informational purposes only, do not constitute legal advice, and should not be relied upon for legal decision-making. Please consult an attorney to determine how legal updates may impact you or your business.

Latest Blog Posts

FTC and Sensitive Location Data; New Pen Register Class Actions

December 9, 2024

FTC takes action against the sale of sensitive data...

California CPPA Issues Notice of Proposed Rulemaking

November 25, 2024

News out of California this week. The CPPA moved...

Mitigating risk under the Video Privacy Protection Act (VPPA)

November 23, 2024

Because VPPA is just one of many tools being...

Latest White Papers

E-book: Enterprise Guide To Cookie management & Tracker List Curation

July 1, 2024

How to review the tracking tech on your websites...

Benchmark Report: US Privacy Compliance

August 19, 2022

The current state of publisher compliance with CCPA, and...

Keep in touch

Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.

Let's explore what we can do together.

We'll be in touch within 48 hours

[contact-form-7 id="593" title="Schedule a Demo"]