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[WEBINAR] What is TCF v2.2 and why is Google requiring an approved CMP?
July 19, 2023
Join Frances Hudson, VP of Product at Sourcepoint, and Sam Morse, Global Product Lead, Regulation & Privacy at Google, for a webinar all about Google’s new CMP requirements.
We’ll cover:
• The new requirements for publishers in TCF v2.2
• How the TCF has evolved from v2.1
• The benefits for publishers in using the TCF
• Why Google decided to require CMPs that use the TCF
• Google’s requirements for CMP certification
• Sourcepoint’s scanning tool available in Google Ad Manager
• Best practices when migrating to a new CMP
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