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[WEBINAR] What is TCF v2.2 and why is Google requiring an approved CMP?

Sourcepoint
July 19, 2023

Join Frances Hudson, VP of Product at Sourcepoint, and Sam Morse, Global Product Lead, Regulation & Privacy at Google, for a webinar all about Google’s new CMP requirements.

We’ll cover:

• The new requirements for publishers in TCF v2.2
• How the TCF has evolved from v2.1
• The benefits for publishers in using the TCF
• Why Google decided to require CMPs that use the TCF
• Google’s requirements for CMP certification
• Sourcepoint’s scanning tool available in Google Ad Manager
• Best practices when migrating to a new CMP

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