Blog

[WEBINAR] The crackdown on tracking pixels in the US

Sourcepoint
June 20, 2023

Tracking pixels have been at the center of a surge in FTC settlements and privacy class actions in the US.

Julie Rubash, Sourcepoint’s Chief Privacy Counsel, presents this webinar on tracking pixels and their growing importance to US privacy enforcement. She’ll be joined by our US Client Services Director, Pat Effinger, to discuss implications for the digital marketing ecosystem.

You’ll learn about:
• How regulators are defining protections around sensitive health data
• How plaintiffs bar is creatively litigating under VPPA and wiretap laws
• Why dark patterns bring added risk to the use of pixels
• And, practical considerations for your compliance strategy

Latest Blog Posts

Cookie Banner Malfunctions and Children’s Data Drive California Privacy Litigation: Dollar Tree and Paramount Face Class Actions

November 13, 2025

Dollar Tree faces CIPA claims over malfunctioning cookie banners...

California Fines Sling TV $530K for CCPA Opt-Out Failures as CNIL Survey Validates Pay or Consent Models

November 4, 2025

Sling TV fined $530,000 for CCPA violations including inaccessible...

Mixed VPPA Rulings Signal Jurisdictional Uncertainty While ICO Releases Consumer Consent-or-Pay Guidance

October 28, 2025

Federal courts split on VPPA video provider definitions while...

Latest White Papers

Connecting Legal & Marketing Teams on Consent and Preferences

February 4, 2025

Break down data silos and unlock better collaboration. Marketing...

Navigating Sensitive Data in the U.S.

February 4, 2025

Download our comprehensive guide to learn how different states...

Enterprise Guide To Cookie management & Tracker List Curation

July 1, 2024

How to review the tracking tech on your websites...

Keep in touch

Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.

Let's explore what we can do together.

We'll be in touch within 48 hours

    First name *

    Last name *

    Email address *

    Company *

    Message *

    * indicates required fields