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Blog Case Studies
Startpagina Chooses Sourcepoint’s Flexible CMP for Consent Optimization
August 16, 2021
Since 1998, Startpagina, a popular link directory in the Netherlands, has been curating high-quality, relevant links on a daily basis, and their properties see over 10 million visits a month.
Unfortunately, their old CMP contributed to a high percentage of traffic bounced due to a clunky message that didn’t match the streamlined web experience they sought to deliver.
Startpagina decided to look for a flexible solution to collect consent without sacrificing the user experience.
In this case study, you will learn how Startpagina:
- Increased ad monetization revenue by 20% compared to their previous CMP
- Increased their full opt-in rate
- Decreased their bounce rate by 50%
Download the case study to see why Startpagina chose Sourcepoint as their partner in optimizing for user experience to drive consent rates.
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