How Publisher Collective supercharged their consent management strategy

Publisher Collective is a global advertising platform for gaming and entertainment publishers. Their team are experts across adtech, gaming, website development and marketing, and they deliver monetisation for their publishers through programmatic, native and direct demand.

The importance of consent

Publisher Collective desired a true CMP ‘partner’, someone who could deliver on their requirements and constantly add value to their overall consent management strategy. Sourcepoint now provide the CMP for over 300 websites across the Publisher Collective platform. The partnership between Sourcepoint and Publisher Collective continues to go from strength to strength and quickly moved beyond a simple transactional relationship.  One example of this is the facilitation of industry discussions and collaborative working groups.

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