Blog

Preparing for the “privacy tsunami”

Julie Rubash, Chief Privacy Counsel
May 11, 2022

As a recent ruling against IAB Europe’s Transparency and Consent Framework (TCF) and the decision of the French data protection authority, the CNIL, to fine Google and Facebook both illustrate, the privacy landscape is in a state of near-constant change. But as these cases demonstrate, regulators are increasingly taking a privacy-first stance. To avoid suffering a similar fate, digital marketers and advertisers need to adapt practices in-line with evolving regulations and enforcement.

To date, some 137 countries around the world have enacted legislation designed to protect consumer privacy and data. Chief among them is Europe’s General Data Protection Regulation (GDPR). Since it was enacted, many other countries, including the United States, have followed suit with comparable laws.

To avoid suffering a similar fate as IAB Europe, Google, and Facebook, U.S. privacy professionals need to understand the evolving state of privacy in the United States, what it means for the industry, and what can be done to position their organizations to succeed in 2022 and beyond.

For privacy professionals that don’t have specific expertise in digital advertising, this can represent a complex and potentially dangerous blind spot. Not to mention, this is doubly true when dealing with an industry that underpins the open internet.

Read the full article in CPO Magazine.

Latest Blog Posts

Doordash to pay $375K in AG settlement over CCPA violations

February 26, 2024

California Attorney General Bonta announced a settlement with Doordash based on...

[WEBINAR] The Evolution of “Consent or Pay”: Legal Insights and Best Practices

February 26, 2024

Explore the intricate landscape of Consent or Pay models...

FTC warns that quietly changing privacy policies could be deceptive

February 19, 2024

A blog post from the FTC reminded companies that simply changing...

Latest White Papers

Benchmark Report: US Privacy Compliance

August 19, 2022

The current state of publisher compliance with CCPA, and...

Ebook: A Publisher’s Guide to Vendor List Curation

December 16, 2021

How to review your vendor list to mitigate compliance...

Keep in touch

Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.

Let's explore what we can do together.

We'll be in touch within 48 hours

[contact-form-7 id="593" title="Schedule a Demo"]