The always-up-to-date US state privacy law comparison chart

Julie Rubash, Chief Privacy Counsel
January 18, 2024

Updated Jan 18, 2024

Is it getting harder to keep track of state privacy laws, or is it just us? From the ever growing list of privacy bills coming out of state legislatures, the following states have passed comprehensive data privacy laws: CaliforniaVirginiaColoradoUtah, Connecticut, Iowa, Indiana, Montana, Tennessee, Texas, Oregon, Delaware, and New Jersey. We’ve also included Florida in this comparison chart, but one should note that the scope is much more narrow.

With each new law, comes the questions of how requirements and impacts to the digital advertising industry will differ. This chart defines the basics like applicability, sensitive data processing, and deadlines to honor universal opt-out mechanisms. It also teases apart the differences in what needs to be in your privacy notice for each state.

Interested in understanding the nuances in state approaches to sensitive data? Check out our comparison chart on sensitive data definitions.

Bookmark this page for an always-up-to-date overview of US state privacy laws, and download our infographic on effective deadlines to remember.

Download the PDF version of this chart here

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