Blog

Comparing U.S. state privacy laws: Sensitive Data

Julie Rubash, Chief Privacy Counsel
June 28, 2024

Updated July 1, 2024

CaliforniaVirginiaColoradoUtah, Connecticut, Iowa, Indiana, Montana, Tennessee, Texas, Oregon, Florida, Delaware, New Jersey, New Hampshire, Maryland, Minnesota, Kentucky, Nebraska, and Rhode Island have each enacted their own comprehensive privacy laws. But with each new law, it gets more difficult to keep track of the differences.

From scope, to notice requirements, to respect for universal opt-out mechanisms, your organization may be wondering how to develop your state-by-state or national approach to US privacy.

Sensitive data poses a particular challenge because each law determines its own definitions of what is sensitive, and the additional obligations associated with processing that information.

Plus, some states require explicit opt-in consent before it can be processed, while others only require that consumers are presented with an opportunity to opt-out.

Other states address categories like children’s data or biometric data outside the context of sensitive data entirely.

Washington and Nevada have laws specifically governing health data privacy, but not comprehensive privacy laws.

Access our comparison chart to understand key differences in how sensitive data is being defined in U.S. state laws today.


Keep up with the latest privacy news

Sign up for our privacy newsletter, A Little Privacy, Please.

Presented by Sourcepoint’s Chief Privacy Officer, Julie Rubash.

Never miss a beat and subscribe to our weekly recap of the biggest privacy headlines impacting the digital marketing ecosystem, right in your inbox.

Latest Blog Posts

Unlimited Data Export for Easier Privacy Audits and CMP Disclosures

July 12, 2024

Keeping track of all your tracking technology partners to...

What is Global Privacy Control? Frequently Asked Questions

July 9, 2024

How does Global Privacy Control work? How is it...

Comprehensive Privacy Laws Take Effect in Texas and Oregon

July 9, 2024

Now in effect: privacy laws in Texas, Oregon, and...

Latest White Papers

E-book: Enterprise Guide To Cookie management & Tracker List Curation

July 1, 2024

How to review the tracking tech on your websites...

Benchmark Report: US Privacy Compliance

August 19, 2022

The current state of publisher compliance with CCPA, and...

Keep in touch

Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.

Let's explore what we can do together.

We'll be in touch within 48 hours

[contact-form-7 id="593" title="Schedule a Demo"]