Blog

[Research]: What do publishers think about the impact of CCPA and other U.S. privacy laws?

Sourcepoint
November 11, 2019
Laptops on a table

A majority of publishers surveyed by Sourcepoint believe that local (79%) and global (83%) privacy regulation will impact their business, with around half feeling it will have significant impact. Four in ten respondents cite the California Consumer Privacy Act (CCPA) as the regulation likely to have the greatest impact on their business during the upcoming 12-24 months, though the same percentage had not yet prepared for CCPA.

The perceived impact of GDPR and CCPA

Looking at GDPR, for example, which was introduced over a year ago, a quarter of the publishers surveyed (27%) responded that they had yet to make any changes to their procedures as a result of the regulation.

Many respondents (61%) believe that the impending CCPA will have some impact on their business, although those companies which operate outside of the USA do not see this as likely (13%). This is not necessarily a revenue impact, however, with half (53%) of respondents not expecting to see a revenue change as a result. Of those expecting a revenue change, however, a decrease (32%) was more likely than an increase (11%). 

Will there be U.S. federal legislation?

There is a strong feeling that data privacy regulations are likely to be brought in at a federal level in the US within the next 1-2 years (58% of respondents agree). When the timeframe is lengthened to 3-5 years, three quarters (74%) of respondents agree that this is likely to happen.

A strong majority of respondents (79%) felt that federal policy would be easier to comply with than multiple state-level policies. Seven in ten (68%) agreed that federal legislation would be essential in order to improve relationships between publishers and audiences.

For more insights like these, sign up for our newsletter below.  

Latest Blog Posts

FTC rulemaking and CPRA comment periods close

November 28, 2022

Comments from the News/Media Alliance requested that any FTC...

Google settles in multi-state location tracking suit

November 21, 2022

Google settled a multistate privacy lawsuit with 40 state Attorneys General based...

Colorado Posts Public Comments to CPA Draft Rules

November 14, 2022

The Data Protection and Digital Information Bill, which was...

Latest White Papers

Benchmark Report: US Privacy Compliance

August 19, 2022

The current state of publisher compliance with CCPA, and...

Ebook: A Publisher’s Guide to Vendor List Curation

December 16, 2021

How to review your vendor list to mitigate compliance...

Keep in touch

Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.

Let's explore what we can do together.

We'll be in touch within 48 hours

[contact-form-7 id="593" title="Schedule a Demo"]