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[WEBINAR] Consent requirements for mobile games
January 23, 2024
![Consent requirements for mobile gaming](https://sourcepoint.com/wp-content/uploads/2024/01/Consent-requirements-for-mobile-games-on-demand.jpg)
Google’s new consent requirements went into effect on the 16th of January. Mobile apps using AdMob, AdSense and Ad Manager are now required to use a Google-approved consent management platform (CMP) when serving ads to users in the EEA and UK.
Watch Sourcepoint’s Vincent Tessier, head of gaming, and Achraff-Nour Meski, senior technical account manager, provide an overview of everything you need to know about implementing a CMP. You’ll learn the basics of the TCF v2.2 framework that Google-approved CMPs rely on, as well as best practices such as:
• Consent message customisation (localisation, geotargeting)
• The benefits of using webview
• Testing the revenue impact of a Reject All call-to-action
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