[WEBINAR] Consent requirements for mobile games

Google’s new consent requirements went into effect on the 16th of January. Mobile apps using AdMob, AdSense and Ad Manager are now required to use a Google-approved consent management platform (CMP) when serving ads to users in the EEA and UK.

Watch Sourcepoint’s Vincent Tessier, head of gaming, and Achraff-Nour Meski, senior technical account manager, provide an overview of everything you need to know about implementing a CMP. You’ll learn the basics of the TCF v2.2 framework that Google-approved CMPs rely on, as well as best practices such as:

• Consent message customisation (localisation, geotargeting)

• The benefits of using webview

• Testing the revenue impact of a Reject All call-to-action