Women say data transparency matters when selecting fertility apps

Julie Rubash, Chief Privacy Counsel
September 11, 2023

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Oslo Court Upholds Norway DPA’s Ban of Meta Targeted Advertising

The Oslo District Court denied Meta’s request for a temporary injunction to stop the Norwegian Data Protection Authority’s recent ruling banning Facebook and Instagram from targeted advertising.

According to the Norway DPA’s press release, “The Oslo District Court has now fully upheld the Data Protection Authority in the case”. 


The temporary ban has been issued through October with respect to Norwegian users, but the Danish DPA is reportedly considering bringing the decision to the European Privacy Council to extend the ban to apply to the entire EU/EEA.

The European Data Protection Board will also determine whether to extend the decision beyond October.

The decision comes in response to a recent judgment from the European Court of Justice finding that Meta’s behavior-based marketing is not compliant, even after some adjustments. 

ICO Poll: Women Value Data Transparency When Selecting Fertility Apps

poll conducted by the UK Information Commissioner’s Office (ICO) revealed that 59% of women surveyed said transparency over how their data was used was a bigger concern than cost or ease of use when selecting a period or fertility tracking app.


In response to the survey results, the ICO says it will be commissioning focus groups and user testing and working with key stakeholders to identify potential harms and negative impacts on users from use of such apps.

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A Little Privacy, Please weekly recaps are provided for general, informational purposes only, do not constitute legal advice, and should not be relied upon for legal decision-making. Please consult an attorney to determine how legal updates may impact you or your business.

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