[WEBINAR] Consent and CTV: Google’s New Rules

How to manage consent for CTV, OTT, HBBTV and more

CTV consent and privacy requirements are vital for marketing, legal and privacy teams to manage as consumers continue to cut the cord and flee to OTT, CTV and streaming. Plus, publishers and advertisers must now meet requirements from Google to implement Google Consent Mode v2, and integrate the IAB’s TCF framework if serving ads in the EEA, UK and Switzerland.

Watch this on demand webinar from Google and Sourcepoint to gain critical CTV consent and privacy insights:

• How to assure your CTV ads continue to be served

• What are the outcomes if you don’t implement the IAB TCF framework and Google Consent Mode with a Google certified CMP?

• Best practices for collecting consent on CTV environments

• How to implement the IAB TCF framework and Google Consent Mode v2 with a Google certified CMP for CTV

Experts from Google and Sourcepoint, a Google certified CMP for the CTV ecosystem, provide practical guidance to help publishers and media brands protect sensitive consumer information and serve ads on CTV environments without interruption.