AdWeek: Sourcepoint Buys RedBud as Ad Tech M&A Activity Heats Up

The impact of the novel coronavirus pandemic as well as uncertainty surrounding Apple’s iOS 14 rollout had put a question mark around mergers and acquisition in ad tech, a space that saw 351 such deals last year. But emerging and accelerating trends, like data privacy protection and the rise of streaming TV, have invigorated deal-making.

Now Sourcepoint is buying RedBud as consumers data privacy comes under the spotlight. Founded in 2018, RedBud scans a publisher’s site to assess vendors, monitoring for privacy vulnerabilities and providing benchmarks so publishers can measure their “privacy health.”

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