Press

PerformanceIN 2020 Predictions: Industry Comments

Mustafa Mirreh, PerformanceIN
December 4, 2019

What a year 2019 has been. With predictions coming in thick and fast as digital marketing prepares for 2020, PerformanceIN asks experts to share some thoughts on the top opportunities and challenges to emerge in the next 12 months. Here’s part one on consumer data, privacy, ad fraud and transparency.

Ben Barokas, CEO of Sourcepoint

 Ben Barokas is Co-founder and CEO, Sourcepoint

“The last few years have introduced a level of uncertainty to digital advertising; the traditional ways of doing business have been impacted by increased regulation, privacy product innovations from tech-giants such as Apple, Firefox and Google, and a growing concern from consumers about where and why their personal online data is being shared. We’ve reached a point where the ad tech industry needs to seize the opportunities that a collaborative approach to consumer privacy rights and publisher sustainability can bring. 2020 has to be the year that consumers regain a level of trust through robust relationships with media owners, and engage directly on preferences around consent, content, and advertising. For those in the US, the California Consumer Privacy Act will be a starting point, but globally we’ll see publishers taking a new approach….”

Read the full article on PerformanceIN.

Latest Blog Posts

Global Privacy Control and the Sourcepoint CMP

September 19, 2022

The requirement to honor global privacy control is already...

California governor signs children’s privacy bill

September 19, 2022

Application of this California law is much broader than...

Belgian Market Court Refers Questions in IAB Europe Case to CJEU

September 12, 2022

In response to IAB Europe's appeal of a February...

Latest White Papers

Benchmark Report: US Privacy Compliance

August 19, 2022

The current state of publisher compliance with CCPA, and...

Ebook: A Publisher’s Guide to Vendor List Curation

December 16, 2021

How to review your vendor list to mitigate compliance...

Keep in touch

Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.

Let's explore what we can do together.

We'll be in touch within 48 hours

[contact-form-7 id="593" title="Schedule a Demo"]