Press
The Benefits of Implementing the Transparency & Consent Framework v2.0
October 10, 2019
Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF).
Notably, Google has announced that it will be integrating with the framework, with completion expected by the close of Q1 2020. To determine the potential impact of the updated policies, ExchangeWire spoke to various stakeholders to ascertain the benefits associated with adopting TCF v2.0, how the framework helps to protect consumer privacy, and what future steps can be taken to champion user rights whilst maintaining income from advertising spend.
Continue reading on ExchangeWire.
Latest Blog Posts
Geolocation Enforcement and Multi-Device Consent: Key Takeaways from the FTC and CNIL
January 21, 2026The FTC’s final GM/OnStar order sets long-term requirements for...
California’s Delete Act Enforcement Escalates as Belgian Court Reconsiders IAB Europe TCF
January 12, 2026Recent U.S. and European decisions highlight escalating risks for...
Privacy Law Expansion Continues: Indiana, Kentucky, Rhode Island Go Live as FTC Finalizes Disney COPPA Settlement
January 6, 2026Three new state privacy laws took effect January 1...
Latest White Papers
Connecting Legal & Marketing Teams on Consent and Preferences
February 4, 2025Break down data silos and unlock better collaboration. Marketing...
Navigating Sensitive Data in the U.S.
February 4, 2025Download our comprehensive guide to learn how different states...
Enterprise Guide To Cookie management & Tracker List Curation
July 1, 2024How to review the tracking tech on your websites...
Keep in touch
Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.
