[WEBINAR] Navigating OOPS, Consent and Global Privacy Controls

What you need to know about new privacy laws from California to Colorado and beyond

Requirements to respect Opt-Out Preference Signals (OOPS) are on the rise. OOPS, known in some states as Universal Opt-Out Mechanisms (UOOMs), must be respected in California and Colorado — with at least ten more states following soon.

However, California’s recently passed AB 3048, if signed by the Governor, is set to create a new layer of complexity for publishers. The new law will require all web browsers and mobile operating systems to support and make it easy for consumers to configure the OOPS to opt out of the sale and sharing of the consumer’s personal information or to limit the use of the consumer’s sensitive personal information.

This raises a raft of new questions for businesses: how will this impact opt-out rates? Do privacy or preference settings at the website level override the OOPS signal? How to reconcile these automatic, global opt-outs with consent requirements in other contexts, such as under CIPA or VPPA? How does this fit together with getting consent for sensitive data in Colorado?

Under AB 3048, along with California’s recently passed AB 1949, which will require signals flagging consumers under age 18, consent management is about to become even more complicated.

Watch this on-demand webinar from Sourcepoint featuring our Chief Privacy Officer and General Counsel, Julie Rubash, and Scott Messer, executive media operator and adtech expert, Messer Media. We dig in on the newest scoops in OOPS and how they affect your business. You’ll learn:

• Practical implications of OOPS, including California’s new requirements

• How to reconcile different requirements in California, Colorado, and other regions

• What are the different deadlines and things you need to do or think about today

Fill out the form below to watch the on-demand webinar.