Beyond Consent Management: Unifying Privacy Choices for the New Era of Data Privacy

As organizations expand their use of first-party data for personalization and marketing, maintaining clear records of user privacy choices has become essential. Today, we’re introducing two major features of our Universal Consent & Preferences platform that help marketing and privacy teams confidently manage these interactions: Legal Document Library and Transaction Receipts.

Key Use Cases for Legal Document Library

Legal Document Library solves several critical challenges in privacy operations. When rolling out new terms of service across multiple regions, teams can create a global template while allowing specific sections to be customized for local requirements. The system automatically tracks which users have acknowledged which version of each document, and can trigger new notices when policies are updated.

Marketing teams launching promotional campaigns often need to verify that users have acknowledged specific terms. The Library maintains a complete history of all privacy policies, terms of use, and promotional terms, making it simple to verify which terms were in effect for any campaign. This is particularly valuable for campaigns involving sensitive data or AI-powered personalization, where specific consent or acknowledgement requirements may apply.

For organizations managing multiple brands or properties, the Library enables consistent policy management while maintaining brand-specific customization. Version control ensures that all properties are using current documents, while the flexible templating system preserves each brand’s unique voice and requirements.

Transaction Receipts in Action

Transaction Receipts function as a comprehensive system of record for all privacy-relevant user interactions. When a user acknowledges new terms & conditions, opts into marketing communications, or provides consent for sensitive data processing, the system creates a unique, timestamped record that links the specific user action to the relevant document version.

Transaction Receipts are the heart of a compliant data management program, bridging traditional siloes between marketing, legal and technical teams. Marketing teams can easily verify whether specific audience segments have provided necessary consent before launching personalized campaigns. Privacy teams can quickly respond to data subject access requests with complete records of user acknowledgements and preferences. Legal teams can demonstrate compliance during audits by showing exactly when and how users made their privacy choices. And product teams can track user acknowledgement of AI features or sensitive data processing across different versions of their services.

The system’s search capabilities allow teams to quickly find records by user identifier, document type, or date range. Each record includes the full context of the interaction: which version of which document was acknowledged, what choices were made, and when the interaction occurred.

Key Features in Detail

Legal Document Library includes:

– Global templates with configurable sections for local requirements

– Automatic version tracking and change history

– Document status management (draft, published, archived)

– Integration with cookie consent and marketing preferences workflows

– Multi-brand support with brand-specific customization options

Transaction Receipts provide:

– Unique identifiers for each privacy interaction

– Detailed timestamps and version information

– Links between user choices and specific document versions

– Searchable database of all privacy interactions

– Support for multiple types of privacy choices (policy acknowledgements, marketing preferences, sensitive data consent)

– Real-time verification APIs for marketing systems

Getting Started

Whether you’re looking to streamline compliance documentation or enable more sophisticated marketing personalization, these new features provide the foundation for managing privacy choices at scale. The system is designed to grow with your needs, supporting everything from basic policy management to complex multi-brand, multi-jurisdiction deployments.

Ready to see how these features can transform your privacy and marketing operations? Schedule a demo for your team today.