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PRIVACY MANAGEMENT
Consent ManagementCapture, manage, and optimize consumer privacy preferences.
Compliance MonitoringAutomate your vendor assessment process.
Marketing PreferencesStreamline your first-party data strategy.
Streamline data subject access requests.
WEBINARS
Consent is not enough: Protect against US privacy litigation risksCompanies face increasing exposure to wiretapping, VPPA, and UDAP lawsuits
Navigating OOPS, Consent and Global Privacy ControlsAn on-demand webinar on what you need to know about new privacy laws in California, Colorado and more
Consent and CTV: Google’s New RulesAn on-demand webinar with Google and Sourcepoint on CTV consent
CASE STUDIES
heise medienHow they adapted their Consent or Pay model
Publishers CollectiveHow they supercharged their consent management strategy
CDiscountHow they scaled their compliance monitoring workflows
LATEST POSTS
CPPA Settles With Unregistered Data Brokers
Following an investigative sweep of unregistered data brokers, the California Privacy Protection Agency (CPPA)...
Paramount Hit With VPPA Class Action
A class action complaint was filed in NY alleging that Paramount Global violated the...
LEADERSHIP TEAM
Leadership TeamWe’re digital veterans uniquely positioned to help enterprises tackle complex privacy challenges.
PRESS
Sourcepoint Enhances Privacy Compliance Solutions to Address Complex Digital Tracking Litigation Risks
Integrated technology and services help companies mitigate vulnerabilities across various privacy regulations and implementation...
Sourcepoint Expands CTV Consent Management Capabilities with HbbTV Support
Sourcepoint, the privacy software platform for the world's most influential brands, today announced the...
CAREERS
Diversity & InclusionWe seek to foster an environment that attracts the best talent, values diversity of life experiences and perspectives, and encourages innovation.
CareersWe’re hiring! Be a part of an organization where you can have an impact every day.
Privacy Lens
Data privacy measurement and analytics for digital advertising
Quality consumer privacy experiences build consumer trust, improve brand loyalty, and improve purchase intent. Outstanding media sellers should be compensated accordingly.
With Privacy Lens, we’re helping advertisers and publishers benefit from a shared commitment to consumer privacy.
Our proprietary technology allows media buyers to see how their media inventory suppliers approach consumer data protection.
Together, we can set a new standard for privacy.
Dynamic auditing for compliance that adjusts to changing risk profiles.
Measure degrees of compliance with regulatory and market-relevant rules, visualize impact on your media plan, and adjust your standards to meet your objectives while curating a safe list.
Ongoing protection against changes in regulation or third-party behavior
Our proprietary technology emulates user interactions to evaluate inventory sources for user-friendly workflows, the absence of manipulative design practices or data breach risks. Regular scanning ensures inclusion lists are updated to reflect new rules or other changes.
FOR MEDIA BUYERS
Multi-market support
Our scanning technology leverages residential IP addresses across the globe to measure your inventory’s compliance with GDPR, CCPA/CPRA, and other regulations, along with industry frameworks like IAB TCF and the IAB US Compliance Framework.
Data ethics
Detect markers of data breach risk or questionable digital citizenship practices, such as active fingerprinting.
Unique parameters
Select from a dynamic rule set to create custom standards for different markets, campaigns, or brands.
SOURCEPOINT BY THE NUMBERS
30 billion…
monthly pageviews
50 billion…
Sourcepoint-powered messages delivered to consumers
10 out of 10
of the UK’s top news publishers use Sourcepoint
10 out of 10
of Germany’s top news publishers use Sourcepoint
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