Press

The Benefits of Implementing the Transparency & Consent Framework v2.0

Matthew Broughton, ExchangeWire
October 10, 2019

Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF).

Notably, Google has announced that it will be integrating with the framework, with completion expected by the close of Q1 2020. To determine the potential impact of the updated policies, ExchangeWire spoke to various stakeholders to ascertain the benefits associated with adopting TCF v2.0, how the framework helps to protect consumer privacy, and what future steps can be taken to champion user rights whilst maintaining income from advertising spend.

Continue reading on ExchangeWire.

Latest Blog Posts

Mixed VPPA Rulings Signal Jurisdictional Uncertainty While ICO Releases Consumer Consent-or-Pay Guidance

October 28, 2025

Federal courts split on VPPA video provider definitions while...

Florida AG Targets Roku Over Consent Failures as EDPB Announces 2026 Transparency Enforcement Focus

October 21, 2025

Florida AG sues Roku over consent failures under state...

California Mandates Global Privacy Control in All Browsers by 2027 as Switzerland Issues Cookie Paywall Guidelines

October 13, 2025

California requires all browsers to support opt-out signals by...

Latest White Papers

Connecting Legal & Marketing Teams on Consent and Preferences

February 4, 2025

Break down data silos and unlock better collaboration. Marketing...

Navigating Sensitive Data in the U.S.

February 4, 2025

Download our comprehensive guide to learn how different states...

Enterprise Guide To Cookie management & Tracker List Curation

July 1, 2024

How to review the tracking tech on your websites...

Keep in touch

Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.

Let's explore what we can do together.

We'll be in touch within 48 hours

    First name *

    Last name *

    Email address *

    Company *

    Message *

    * indicates required fields