New Jersey AG’s Office Provides FAQs Ahead of New Privacy Law; Danish DPA Focus on Shopping Apps

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USA

New Jersey AG’s Office Provides FAQs Ahead of New Privacy Law

The New Jersey Attorney General’s Office issued a set of 24 FAQs “for the convenience of businesses” subject to the New Jersey Data Privacy Law, a comprehensive privacy law effective January 15, 2025.

TAKEAWAY

Many of the FAQs only provide basic information pulled directly from the text of the law, but (although it says it should not be considered as a legal document) some insights into the thinking of the AG’s office can be gleaned.

For example, FAQ 8 says that controllers must, by July 15, 2025, recognize Universal Opt-Out Mechanisms “like Global Privacy Control, among others”, indicating the office’s recognition of Global Privacy Control as a Universal Opt-Out Mechanism (which is consistent with enforcement to date of other comprehensive privacy laws with a universal opt-out mechanism requirement), along with the possibility of other mechanisms (which, if other mechanisms are recognized, would differentiate New Jersey from previous enforcement by other states).

The FAQs also state that regulations under the law will be forthcoming in 2025. 

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EUROPE

Danish DPA Lists Digital Tracking in Shopping Apps as a 2025 Focus Area

Digital tracking is second on a list of eight 2025 areas of focus issued by the Danish Data Protection Authority, with shopping apps specifically called out. The list notes that [translated], “as a result of increased use of various apps etc. in everyday life, a large amount of personal data about citizens’ shopping habits etc. is collected and passed on” and that the Danish DPA “will focus on the collection–and possible disclosure–of personal data that takes place in connection with, among other things, use of shopping apps”.

TAKEAWAY

The identification of shopping apps specifically reflects a potential narrowing of the Danish DPA’s focus in this area since its 2024 list, which identified “the processing of personal data while shopping online and in stores” as an area of focus.  

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A Little Privacy, Please weekly recaps are provided for general, informational purposes only, do not constitute legal advice, and should not be relied upon for legal decision-making. Please consult an attorney to determine how legal updates may impact you or your business.