Blog Case Studies

Startpagina Chooses Sourcepoint’s Flexible CMP for Consent Optimization

Sourcepoint
August 16, 2021

Since 1998, Startpagina, a popular link directory in the Netherlands, has been curating high-quality, relevant links on a daily basis, and their properties see over 10 million visits a month.

Unfortunately, their old CMP contributed to a high percentage of traffic bounced due to a clunky message that didn’t match the streamlined web experience they sought to deliver.

Startpagina decided to look for a flexible solution to collect consent without sacrificing the user experience.

In this case study, you will learn how Startpagina:

  • Increased ad monetization revenue by 20% compared to their previous CMP
  • Increased their full opt-in rate
  • Decreased their bounce rate by 50%

Latest Blog Posts

Federal Wiretap Pixel Case Survives Motion to Dismiss as CPPA Forces Opt-Out Investigation Of Tractor Supply Company

August 11, 2025

Rack Room Shoes faces federal wiretap liability over Meta...

Minnesota Joins Growing Privacy Law Movement as CPPA Continues Data Broker Crackdown

August 4, 2025

Minnesota becomes the 16th state with comprehensive privacy legislation...

California CPPA Adopts Final ADMT Regulations as Netherlands Issues Human Intervention Guidance

July 28, 2025

California's Privacy Protection Agency unanimously adopted automated decision-making technology...

Latest White Papers

Connecting Legal & Marketing Teams on Consent and Preferences

February 4, 2025

Break down data silos and unlock better collaboration. Marketing...

Navigating Sensitive Data in the U.S.

February 4, 2025

Download our comprehensive guide to learn how different states...

Enterprise Guide To Cookie management & Tracker List Curation

July 1, 2024

How to review the tracking tech on your websites...

Keep in touch

Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.

Let's explore what we can do together.

We'll be in touch within 48 hours

[contact-form-7 id="593" title="Schedule a Demo"]