Startpagina Chooses Sourcepoint’s Flexible CMP for Consent Optimization

Since 1998, Startpagina, a popular link directory in the Netherlands, has been curating high-quality, relevant links on a daily basis, and their properties see over 10 million visits a month.

Unfortunately, their old CMP contributed to a high percentage of traffic bounced due to a clunky message that didn’t match the streamlined web experience they sought to deliver.

Startpagina decided to look for a flexible solution to collect consent without sacrificing the user experience.

In this case study, you will learn how Startpagina:

• Increased ad monetization revenue by 20% compared to their previous CMP
• Increased their full opt-in rate
• Decreased their bounce rate by 50%

Download the case study to see why Startpagina chose Sourcepoint as their partner in optimizing for user experience to drive consent rates.