Case Studies

Startpagina Chooses Sourcepoint’s Flexible CMP for Consent Optimization

Sourcepoint
August 16, 2021

Since 1998, Startpagina, a popular link directory in the Netherlands, has been curating high-quality, relevant links on a daily basis, and their properties see over 10 million visits a month.

Unfortunately, their old CMP contributed to a high percentage of traffic bounced due to a clunky message that didn’t match the streamlined web experience they sought to deliver.

Startpagina decided to look for a flexible solution to collect consent without sacrificing the user experience.

In this case study, you will learn how Startpagina:

  • Increased ad monetization revenue by 20% compared to their previous CMP
  • Increased their full opt-in rate
  • Decreased their bounce rate by 50%

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