Case Studies

Startpagina Chooses Sourcepoint’s Flexible CMP for Consent Optimization

Sourcepoint
August 16, 2021

Since 1998, Startpagina, a popular link directory in the Netherlands, has been curating high-quality, relevant links on a daily basis, and their properties see over 10 million visits a month.

Unfortunately, their old CMP contributed to a high percentage of traffic bounced due to a clunky message that didn’t match the streamlined web experience they sought to deliver.

Startpagina decided to look for a flexible solution to collect consent without sacrificing the user experience.

In this case study, you will learn how Startpagina:

  • Increased ad monetization revenue by 20% compared to their previous CMP
  • Increased their full opt-in rate
  • Decreased their bounce rate by 50%

Latest Blog Posts

Global Privacy Control and the Sourcepoint CMP

September 19, 2022

The requirement to honor global privacy control is already...

California governor signs children’s privacy bill

September 19, 2022

Application of this California law is much broader than...

Belgian Market Court Refers Questions in IAB Europe Case to CJEU

September 12, 2022

In response to IAB Europe's appeal of a February...

Latest White Papers

Benchmark Report: US Privacy Compliance

August 19, 2022

The current state of publisher compliance with CCPA, and...

Ebook: A Publisher’s Guide to Vendor List Curation

December 16, 2021

How to review your vendor list to mitigate compliance...

Keep in touch

Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.

Let's explore what we can do together.

We'll be in touch within 48 hours

[contact-form-7 id="593" title="Schedule a Demo"]