US PRIVACY

Guide to US State Privacy Laws

How do the different state privacy laws compare?

Download the comprehensive comparison chart to understand differences in scope, definitions, and consent requirements.

Always up-to-date and curated for the digital advertising industry.

How do US state laws treat sensitive data privacy?

Sensitive data poses a particular challenge because each law determines its own definitions of what is sensitive, and the additional obligations associated with processing that information.

Access our comparison chart to understand key differences in how sensitive data is being defined in U.S. state laws today.

Do you know what’s coming down the road?

Reference an always updated infographic to keep track of enforcement deadlines as they are announced.

What is Global Privacy Control?

Check out our FAQ: How does Global Privacy Control work? How is it different from Do Not track? Is it required?

Global Privacy Control and the Sourcepoint CMP

See how you can use the Sourcepoint CMP to start respecting the GPC signal and pass opt-out requests downstream.

A look into the current state of publisher compliance

Download the report for a look into how the digital marketing industry is impacted by the growing pace of state laws, and how it can adapt

California Privacy Rights Act (CPRA)

How CPRA impacts CCPA and the future of your privacy program

Virginia’s Consumer Data Protection Act (CDPA)

Everything you need to know about Virginia’s privacy law

Colorado Privacy Act (CPA)

Everything you need to know about Colorado’s privacy law

Utah Consumer Privacy Act (UCPA)

Everything you need to know about Utah’s privacy law

Connecticut’s Act Concerning Personal Data Privacy and Online Monitoring

Everything you need to know about Connecticut’s privacy law

Iowa’s Act Relating to Consumer Data Protection

Everything you need to know about Iowa’s privacy law