Blog
[WEBINAR] Consent requirements for mobile games
January 23, 2024

Google’s new consent requirements went into effect on the 16th of January. Mobile apps using AdMob, AdSense and Ad Manager are now required to use a Google-approved consent management platform (CMP) when serving ads to users in the EEA and UK.
Watch Sourcepoint’s Vincent Tessier, head of gaming, and Achraff-Nour Meski, senior technical account manager, provide an overview of everything you need to know about implementing a CMP. You’ll learn the basics of the TCF v2.2 framework that Google-approved CMPs rely on, as well as best practices such as:
• Consent message customisation (localisation, geotargeting)
• The benefits of using webview
• Testing the revenue impact of a Reject All call-to-action
Latest Blog Posts
VA Amendment Requires Consent for Sexual Health Data
April 1, 2025Virginia adds consumer consent requirement for reproductive health data...
How Mumsnet Approached “Consent Or Pay”
March 31, 2025Learn how Mumsnet, the UK's largest parenting network with...
How Immediate leverages Sourcepoint Compliance Monitoring to Drive Proactive Data Protection
March 31, 2025Discover how Immediate Media improved privacy compliance using Sourcepoint's...
Latest White Papers
Connecting Legal & Marketing Teams on Consent and Preferences
February 4, 2025Break down data silos and unlock better collaboration. Marketing...
Navigating Sensitive Data in the U.S.
February 4, 2025Download our comprehensive guide to learn how different states...
Enterprise Guide To Cookie management & Tracker List Curation
July 1, 2024How to review the tracking tech on your websites...
Keep in touch
Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.