Press

The Benefits of Implementing the Transparency & Consent Framework v2.0

Matthew Broughton, ExchangeWire
October 10, 2019

Following an inclement few months, which included the Information Commissioner’s Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF).

Notably, Google has announced that it will be integrating with the framework, with completion expected by the close of Q1 2020. To determine the potential impact of the updated policies, ExchangeWire spoke to various stakeholders to ascertain the benefits associated with adopting TCF v2.0, how the framework helps to protect consumer privacy, and what future steps can be taken to champion user rights whilst maintaining income from advertising spend.

Continue reading on ExchangeWire.

Latest Blog Posts

Google’s $30M YouTube Settlement Highlights Growing Children’s Privacy Risks for Digital Platforms

August 26, 2025

Google settles $30M YouTube class action following children’s privacy...

Tracker Class Actions Target Fitness Device and Banking Site With VPPA and CIPA Claims

August 18, 2025

Minnesota becomes the 16th state with comprehensive privacy legislation...

Federal Wiretap Pixel Case Survives Motion to Dismiss as CPPA Forces Opt-Out Investigation Of Tractor Supply Company

August 11, 2025

Rack Room Shoes faces federal wiretap liability over Meta...

Latest White Papers

Connecting Legal & Marketing Teams on Consent and Preferences

February 4, 2025

Break down data silos and unlock better collaboration. Marketing...

Navigating Sensitive Data in the U.S.

February 4, 2025

Download our comprehensive guide to learn how different states...

Enterprise Guide To Cookie management & Tracker List Curation

July 1, 2024

How to review the tracking tech on your websites...

Keep in touch

Sign up for our newsletter to keep up with privacy news for adtech and martech,
plus occasional company news.

Let's explore what we can do together.

We'll be in touch within 48 hours

[contact-form-7 id="593" title="Schedule a Demo"]