Ad Block Management
Recover revenue lost to ad blocking
We believe that consumer ad block usage is a symptom of a larger problem: frustration with advertising practices that impede user experience.
That’s why we created the Ad Block Management Module. It enables you to address the root of the problem – by communicating directly with your audience about how advertising supports their content, or offering alternative compensation options.
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GET TO KNOW AD BLOCK MANAGEMENT
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- Easily identify ad blocker users
- Our detection technology identifies consumers who are running ad blocker software and serves them a customized experience.
- Engage your audience
- Present a branded message about content compensation. Our testing functionality allows you to test copy, calls to action, and other elements.
- Drive revenue with true compensation choice
- Our team will partner with you to develop the compensation choice strategy that works best for your audience. Offer the choice to whitelist, disable the ad blocker, view a video ad, or pay for content.
PRODUCT FEATURES
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Powerful insights
Visualize performance for campaigns with our robust reporting dashboard and leverage data to optimize your monetization strategy accordingly.
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User journey optimization
Build custom flows to test different messaging scenarios and revenue strategies. A/B test to discover the optimal combination of text, UI, delivery method, and call to action for each audience.
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Creative control for on-brand messaging
Our message builder allows you to customize styling and UI components with CSS and HTML.
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Campaign management at scale
Using our core Dialogue functionality, you can group properties and clone messaging scenarios, so it’s easy to implement campaigns at regional, global, property-specific or publisher-family levels of consent.
SOURCEPOINT BY THE NUMBERS
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13 billion…
monthly pageviews
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3 billion…
Sourcepoint-powered messages delivered to consumers
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4 countries
where we have teams or offices: USA, Germany, France and the UK
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