Brands

Unintended Consequences of the Shift from Third-Party to First-Party Cookies

Date posted - 26/09/2019

The third-party cookie is crumbling. That’s a narrative that’s been around since the rise of mobile device usage and marketing, but it’s only now that the trend has a sense of real urgency attached to it.

Falling cookie value and rising media scope: DMEXCO on the temperature of digital

Date posted - 18/09/2019

A barometer for current digital challenges and innovations, it’s no surprise DMEXCO was awash with talk of data privacy this year. Right from the conference’s opening presentation — hosted by the IAB’s non-profit branch DigiTrust — focus centred on...

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