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THE PRIVACY, PLEASE BLOG
Implementation of IAB action plan is suspended pending appeal
IAB Europe expects a ruling on the second appeal at the end of...
What’s up with the Colorado Privacy Act?
How will Colorado's law impact advertising? Read on for our breakdown of the newest...
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Sourcepoint announces solution to pinpoint source of third-party scripts that pose privacy risks
Vendor Trace is the first tool on the market that allows users to visualize...
Horizon Media partners with Sourcepoint to help drive privacy-first advertising
Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, has partnered...
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The third-party cookie is crumbling. That’s a narrative that’s been around since the rise of mobile device usage and marketing, but it’s only now that the trend has a sense of real urgency attached to it.
Publishers, ad tech vendors, and agencies are all scrambling to figure out how to leverage first-party cookie-based models which can seriously reduce their reliance on the third-party cookie — a future that’s now critical to future survival thanks to data-privacy regulatory pressures and the anti-tracking path taken by the browsers.
Continue reading on Digiday.
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