For publishers: 5 tips for optimizing your vendor assessment processDate posted - 15/03/2022
Know you need to dig deeper into the data processors on your page, but don't know where to start? We've got you covered.
ICO and adtech: it’s time publishers tackled new industry acronymsDate posted - 12/02/2021
After the chaos of Covid and the Brexit withdrawal agreement having finally been struck, it’s been tempting to want to ignore one of our industry’s biggest issues – or at least kick the can down the road. Publishers beware:...
Unintended Consequences of the Shift from Third-Party to First-Party CookiesDate posted - 26/09/2019
The third-party cookie is crumbling. That’s a narrative that’s been around since the rise of mobile device usage and marketing, but it’s only now that the trend has a sense of real urgency attached to it.
Falling cookie value and rising media scope: DMEXCO on the temperature of digitalDate posted - 18/09/2019
A barometer for current digital challenges and innovations, it’s no surprise DMEXCO was awash with talk of data privacy this year. Right from the conference’s opening presentation — hosted by the IAB’s non-profit branch DigiTrust — focus centred on...
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