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With under a month to go, the California Consumer Privacy Act (CCPA) enforcement is the next milestone in the evolution of the data privacy landscape. The CCPA includes new individual rights to data access, erasure, opt-out and whilst there are broad similarities with Europe’s GDPR, there are also significant differences. This has raised questions around how businesses will handle compliance across individual states, and indeed national borders.
In the same way US publishers must comply with the General Data Protection Regulation (GDPR) if any of their traffic originates from the EU, European publishers need to comply with the CCPA if any of their visitors are Californian. What’s more, there’s a nagging feeling the Golden State is just the regulatory testbed and the CCPA will eventually be rolled out nationwide as federal law. This idea is given weight by Microsoft’s pledge to extend the CCPA’s core rights to users across the country.
Read the full article on What’s New in Publishing.
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