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THE PRIVACY, PLEASE BLOG
Implementation of IAB action plan is suspended pending appeal
IAB Europe expects a ruling on the second appeal at the end of...
What’s up with the Colorado Privacy Act?
How will Colorado's law impact advertising? Read on for our breakdown of the newest...
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Sourcepoint announces solution to pinpoint source of third-party scripts that pose privacy risks
Vendor Trace is the first tool on the market that allows users to visualize...
Horizon Media partners with Sourcepoint to help drive privacy-first advertising
Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, has partnered...
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With a constant stream of new privacy regulations, including GDPR, CCPA, LGPD and POPI, it can be difficult for publishers to stay on top of the latest laws coming into force around the world.
In response to the ever-expanding privacy landscape, many different strategies have been developed to try to tackle the challenge this poses. However, many of these techniques come with high costs, a bad user experience, and fall short of full compliance.
A recent example of a publisher falling short came when French publishing giant Le Figaro was fined by the French data protection authority, the Commission Nationale de l’Informatique et des Libertés (CNIL), for illegal cookie dropping.
A situation like this can easily be avoided by working with the appropriate privacy technology solutions, which include a consent management platform (CMP) and vendor insights tool that can review privacy compliance.
Read the full article by Nial Ferguson, Sourcepoint’s UK MD, on What’s New in Publishing to learn:
- WTF is a CMP?
- How to choose the best CMP
- The importance of flexibility and responsiveness
- Why you should leverage consent reporting
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