Privacy

OTT is the next frontier for ‘consent everywhere’

Date posted - 30/06/2021

As the targeted advertising on connected TV and over-the-top (OTT) platforms continues to grow, there are obstacles that need to be overcome for obtaining consent from audiences for use of their personal data.

ICO and adtech: it’s time publishers tackled new industry acronyms

Date posted - 12/02/2021

After the chaos of Covid and the Brexit withdrawal agreement having finally been struck, it’s been tempting to want to ignore one of our industry’s biggest issues – or at least kick the can down the road. Publishers beware:...

Oracle: The Challenges and Opportunities New Data Privacy Laws Present to Digital Marketers

Date posted - 24/09/2020

Oracle’s Dan Feuer recently spoke with Sourcepoint CEO, Ben Barokas, about the challenges marketers face as privacy regulations like GDPR and CCPA have evolved. Marketers must provide consumers with transparency and control over their data while minimizing friction as...

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